Ashley Jobe Strahm
Highly motivated communications professional with 10+ years of experience in content strategy, information architecture, campaign development, and copywriting as well as diverse, data-informed storytelling. Demonstrated leadership and cross-collaborative acumen while remaining detail-oriented and value-aligned. Proven history of utilizing strong analytical skills and attention to detail to turn complex requirements into insightful and innovative content deliverables.
EDUCATION
Bachelor of Arts, Print/Online Journalism Elon University
Kent Place School Summit, New Jersey
LEADERSHIP EXPERIENCE
Strong critical thinking skills; clear, confident written and spoken communications expertise
Deep macro and micro understanding of marketing strategy and audience-centric marketing content
Excels at listening, acting on feedback and working cross-functionally with a range of stakeholders
Known for agility, flexibility, calm and focus while delivering quality results, individually and within a team
Demonstrates a commitment to efficiency, openness and a positive “can do” approach
Able to navigate fast-paced, challenging situations and provide leadership and motivation to execute solutions
Ability to function in dynamic, highly visible roles and global team environments
PROFESSIONAL PROFILE
Director of Content – The Lactation Network; April 2023 – Present
Developed, stewarded, and honed organizational brand, voice, and style guide as lead content developer and strategist
Ghostwriter for CEO thought leadership placements and PR coverage in Forbes, USA Today, and Harvard Business Review
Owner of agency and freelance partnerships as well as web, blog, social, and digital comms content and strategy
People manager of senior designer and social media manager as the organization doubled in headcount
Integrated Marketing Manager, Content – BetterUp; November 2022 – April 2023
Honed process and project management in deeply cross-functional role, drove mission-critical campaigns and initiatives by partnering with product, sales, and executive leadership to drive brand awareness and enhance team effectiveness
Trusted information conduit and consensus-builder; owner of change management processes and communication
Cultivator and steward of brand and mission-centered messaging; editor, UX design consultant, and data translator
Content Marketing Manager – BetterUp; March 2022 – November 2022
Researched, developed, and wrote data-backed ebooks, long-form guides, whitepapers, and research reports about leadership, human transformation, productivity, resilience, DEIB, and business impact for Fortune 500 companies
Developed social media on behalf of executives to drive engagement; ghostwrote for Fortune, Inc.com, etc.
Wrote thought leadership pieces and evaluated and developed high-converting landing pages to build pipeline
Content Strategist – Teladoc Health; September 2020 – March 2022
Cultivated long and short-form content for international audiences as writer, strategist, and UX designer
Advocated for accessible and equitable content standards for product assets; developed end-to-end campaigns; collaborated with growth marketing managers to lead strategy, especially for underrepresented demographics
Pioneered program messaging and style guides for entire content team; refined and implemented creative briefs for timely outputs against tight timelines; initiated and built an original advocacy content production pipeline
Planned information architectures, implemented strategies to enhance internal and external stakeholder relations
Content and Automation Manager – Durham Convention and Visitors Bureau; Discover Durham February ’18 – September ’20
Collaborated with design, sales, and executive teams to chart customer journey and align on business goals
Honed and aligned brand voice and tone via B2B and B2C communications initiatives during and post-rebrand
Performed analysis for integrated marketing programs; used UX principles to build digital information architecture
Served as photographer, videographer, graphic designer, and writer for media plans, ads, and integrated campaigns
Digital Marketing and Communications Specialist – Duke Health Development and Alumni Affairs May 2016 – February 2018
Collaborated with seven program areas to execute global Duke Health development digital content strategy
Drove improvement in global localization of consumer healthcare content and multi-channel campaigns
AUXILIARY LEADERSHIP AND PROFESSIONAL EXPERIENCE
Strong critical thinking skills; clear, confident written and spoken inclusive communications expertise
Deep macro and micro understanding of marketing strategy, impactful copy, and audience-centric content
Excels at listening, acting on feedback, and working cross-functionally with a range of stakeholders
Known for agility, flexibility, and focus while delivering quality results, individually and within diverse teams
Demonstrates a commitment to efficiency, openness, and inclusive, consensus-building acumen
Ability to function in dynamic, challenging, highly visible roles and global team environments
Freelance Writer, Ghostwriter – The Diversity Movement. (January 2021-Present)
Wrote on behalf of CEO/CMO about diversity, equity, and inclusion in the workplace for Forbes and other publications
Teach For America Corps Member – Eastern N.C. (7th Grade English, Bertie Middle School) August 2012 – August 2013
Selected from a competitive applicant pool to join national teacher corps of college graduates and professionals
Engaged in extensive professional development activities, including seminars in instructional planning, classroom management, learning theory, literacy, and diversity training
Editorial Intern – The News & Record (Greensboro’s Local Newspaper, circ. 86,000) June 2011 – August 5, 2011 Reporter, Columnist – The Pendulum (Elon University Newspaper) Fall 2009 – Fall 2011
Beauty Editorial Intern – Essence Magazine, (Time Inc., NYC) June 7, 2010 – August 6, 2010
Opinions Editor – The Pendulum (Elon University Newspaper) Fall 2009 – Fall 2010
DISTINGUISHED DIVERSITY, EQUITY, INCLUSION, AND BELONGING ROLES
Lead, Conference Planning, Afrotech x BetterUp ERG – Black BetterUppers, BetterUp March 2022 – Present
Coordinated employee brand efforts for Afrotech 2022 and led thought leadership sessions with ERG
Lead, Support Business Impact – MOSAIC BRG, Teladoc Health January 2021 – March 2022
Researched, collaborated, and led organizational initiatives for healthcare equity purposes
Lead, Diversity, Equity, and Inclusion Committee – Discover Durham June 2019 – September 2020
Advocated for the development of organizational framework to lead change in hiring practices, community partnerships, and internal company culture; initiated events, and internal reviews around issues of equity
Founder, Culture Committee – Duke Health Development and Alumni Affairs January 2018
Pioneered the adoption of DEIB learning and development tools for 150+ department members and leaders
INITIATIVE-BASED DISTINGUISHED ROLES
Web Redesign Content Lead – Durham Convention and Visitors Bureau; Discover Durham June 2019
Oversaw information architecture and whole-site original content development for discoverdurham.com
Founder, Culture Committee – Duke Health Development and Alumni Affairs January 2018
Sole, initial facilitator of a cultural committee via human resources for entire department
Initiated events, opportunities for dialogue, and internal reviews around issues of equity
Web Redesign Liaison – Duke Health Development and Alumni Affairs January 2018
Oversaw information architecture, RFP process, and content framework
Communicated with internal and external stakeholders to meet HIPAA requirements
Mentor, Alumna – Leadership, Education and Development, Duke University
Provided mentorship and tutelage to domestic and international students while partnering with corporations like Deloitte Consulting, John Deere, Cisco, IBM, Pfizer, Pulte Homes, Smith Breeden Associates, and Wells Fargo Corporation
Advisory Board – Elon University School of Communications Spring 2011 – May 2012
Conferred with Communications Dean and Associate Dean to propose innovative solutions to issues
Offered distinct perspective on issues affecting a diverse student body
Periclean Scholar – Class of 2012: India Fall 2009 – May 2012
Researched issues affecting under-resourced Indian communities in order to effect change
Collaborated with other scholars to supplement global health partnerships and goals in Maharashtra
HONORS: Society of Professional Journalists Region 2 Mark of Excellence Award Recipient | North Carolina Media Association Award Recipient - Staff Editorial | Black Cultural Society Award Recipient | Perry Black Excellence Award Recipient | National Achievement Scholar
SKILLS: Confluence, Airtable, Miro, HubSpot, Craft CMS, Drupal, WordPress, Bronto, Citrix Solutions, Google Analytics, HTML/CSS coding, Microsoft Office Suite. Adobe Photoshop, Adobe Illustrator, Adobe InDesign, IMovie, Final Cut Pro, Facebook, Twitter, Instagram, YouTube, Flickr, Issuu, Readz, Unbounce, Asana, Basecamp
PROFESSIONAL PRESENCE: linkedin.com/in/ashley-strahm-54933262/