Here to tell stories that help humans heal
I serve healthcare and wellness brands allergic to sterile, complicated, and soulless jargon — because people deserve clear, culturally resonant, and clinically sound content that honors the complexity of living well.
If information access were the issue, we would have healed ourselves already.
We're past access, y'all. People need affirmation.Most of us can access medical journals and self-help books with just one click, but information alone doesn’t inspire change. My specialty? Translating science without sacrificing humanity.
None of us will live through every health crisis. But patients deserve translators who can reflect their human experiences, by a human. Trust and clarity are currency.
Lived and learned experienceStories that make dollars (and sense)We both know it’s not enough for content to resonate… your brand needs revenue to support those you serve. You deserve content that boosts your business's bottom line.
I’m both an old-school millennial and an AI enthusiast that still believes in diligent research (Claude hallucinations, anyone?!) and being the partner you trust.
Not anti-AI; Pro-People
The assets and outcomes you need.
The partner you deserve.
StorytellingWebsite and landing page content development
Email and lifecycle campaigns
Research reports, white papers, course development, and ebooks
Ghostwriting (especially for executives)
Ad copy and video scripts
Interviews and case studies
StrategyWebsite redesign and organization
Creative campaign development
Brand messaging and guides
Social media and editorial support
PR support and press releases
Personal brand + narrative support
How I work with you
A committed partner who takes pride in delivering work
on timeA collaborative, meticulous enthusiast loved by clients and internal teams alike
A human-centered excavator who’ll find narratives that lie dormant in your org, or in your founder/exec’s head (it might be my favorite superpower!)
A health equity champion and ally who creates and centers content that honors diverse communities and experiences
Trusted by:For blog, product, UX, and social strategy and execution
For brand development and full-stack marketing as Chief Storytelling Officer
For every word of copy they needed for their (first-ever!) website
For lifecycle and email marketing to thousands of subscribers
For a full website rewrite, case studies, ebooks, and ghostwriting
For an HR benefit campaign to support a (nationwide!) launch
Plus:Featured work and case studiesWhat it’s like to work with me
I serve as Chief Storytelling Officer for this rapidly scaling center for newborn care. I’ve built their first-ever brand book, brand-aligned website, and content/social ecosystem.
SafeCirc
As the founding content director at TLN, I built this brand from the ground up across social, web, product, and blog.
The Lactation Network
Alder is an emerging brand redefining aging care for families. I provided the SEO-aligned and brand-forward copy for every page on its first-ever website.
Alder
Services + PricingWellness Check
I’ve been told I have the ✨loveliest (marketing) bedside manner.✨ Schedule an intro chat so we can discuss your most pressing content and marketing questions, and we’ll discuss a prospective partnership to bring your brand needs to life.
Free 30-min callAd-Hoc Assets + Consulting
I get it; sometimes you just need to get it done. I serve as the perfect pitch-hitting partner for the campaign launch that can’t wait, the press release you need polished, or the content you need sharpened before you hit ‘publish.’
$200/hourRetainer-based support
The (content) doctor is in. Whether you need a strategic consultant, an all-around doer, an integrated member of your creative team, or a ‘company journalist’ to extract storytelling narratives from executives or in-house clinicians, I’m here.
Three-month retainers at $156/hour
Brands trust me because
I know healing firsthand.
Six months before my senior prom, I was diagnosed with a rare cancer. I swore I’d become an oncologist.
I became a journalist and marketer instead: someone who writes healthcare content that says: I see you. I believe you. And here's what might help.
For nearly two decades, I've combined storytelling with conversion-focused strategy to help healthcare and wellness brands honor people they serve with stories that help them live well.
With care,
Ashley Strahm
You can trust me to tell good stories because I’ve lived them.
✨ Pediatric cancer survivor
✨ Ex-rugby player
✨ Jersey girl turned Portuguese resident
Signs you could use some Strahm support in 2026:
Your healthcare brand is growing fast, but your messaging feels like it was written by a committee of lawyers. You know your audience deserves better than generic "consult your doctor" disclaimers, but you're not sure how to be both compliant and compelling.
You're launching a product or service in a sensitive health space — and you need someone who won't make it weird. Whether it's circumcision, lactation support, or end-of-life planning, you need copy that's honest, empathetic, and doesn't tiptoe around what people actually experience.
Your website traffic is solid, but people aren't booking consultations or buying. You've got the science and credentials down. But something about your marketing ecosystem isn’t connecting — and you need someone to connect the dots.
You're tired of working with writers who need a full medical education before they can write a single landing page. You don't have time to explain why "postpartum" and "postnatal" aren't interchangeable, or why your audience cares deeply about the language you use around their bodies.
You need someone who can interview your experts, translate the clinical stuff, and create content that actually drives action across web, social, ads, and more. You've got doctors, therapists, or practitioners on staff with incredible expertise — but they're not copywriters. You need someone who can pull the gold out of those conversations and create some magic.
You (or your team) is building a brand that refuses to talk down to people — and you need a writer who gets that. Your audience is smart, skeptical, and exhausted by content that either catastrophizes their condition or tells them to "just breathe." You want to meet them where they are: informed, capable, and deserving of clarity.
Tell me a bit about your project and the stories you can’t wait to tell. Then, we’ll schedule a free 30-minute call to ensure we’re a great fit.
P.S. If you're not sure about all of your needs, shoot me a note anyway. Worst case scenario? I point you toward someone better suited for your needs. Best case? We make something great together.